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Client

Utopia

Scope

Story becomes a Scent

Date

February 14, 2020

Traditional luxury perfumes often fail to reflect individuality and ethical values. Consumers increasingly demand products that are both personal and responsible, but few brands combine premium quality with sustainability and meaningful personalization.

People want fragrances that express their identity, align with their values, and contribute positively to the environment. Ethical sourcing, thoughtful design, and sustainability are no longer optional—they are central to brand choice.
We positioned Utopia as a genderless, vegan, artisanal perfume brand that embodies craftsmanship, individuality, and sustainability. Elegant bottles with natural accents and premium packaging communicate quality, while the brand story highlights mindful luxury and ethical sourcing.
Utopia delivers a distinctive, memorable fragrance experience that balances personal expression, sustainability, and premium design. It demonstrates how luxury and responsibility can coexist, creating a brand that resonates with conscious, modern consumers.

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